If until now you have mainly associated Denmark with Lego blocks, Hamlet and the Olsen gang, now it also became the country where the Dr Irena Eris brand marked its presence.
In 2016 an exclusive Dr Irena Eris stand was opened in Salling (Aarhus) department store. It is located in an area dedicated to premium goods, next to such brands as Chanel, Dior and Estée Lauder. The area features a comprehensive offer of face and body care products as well as make-up cosmetics from the ProVoke line. Also, the customers visiting the stand may have their skin professionally diagnosed or ask for the advice of a make-up artist.